Integrated Marketing Agency · Est. 2018

Brand moments,
built across Asia.

Cloud Castle plans and produces media buying, KOL campaigns, pop-up events and celebrity livestreams for global and regional brands entering or scaling across Greater China and Southeast Asia.

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City skyline at dusk, representing Cloud Castle's markets across Asia
8
Years Operating
20+
Brands Served
12+
Markets Covered
240M+
Campaign Views Generated
Cloud Castle office, Shenzhen
Who We Are

A one-stop marketing partner for brands entering Asia.

Founded in 2018, Cloud Castle is an integrated marketing agency serving 20+ international and regional brands across FMCG, beauty and lifestyle. We plan and execute media buying, PR events, offline production and full-channel marketing for clients moving between domestic and overseas markets.

Our team has delivered pop-up activations, grand openings, celebrity livestreams and KOL programs for brands including Disney, YSL, Valentino, Armani, L’Oréal Paris, Givenchy and Lancôme — across Thailand, Malaysia, Vietnam, Indonesia, the Philippines, Singapore, Korea, Hong Kong, Italy, France and Greater China.

What We Do

Six disciplines, one accountable team — from media placement to the celebrity livestream that closes the campaign.

Media Buying & OOH

Local media placement across Southeast Asia, including outdoor LED screens and large-format out-of-home.

Influencer & KOL Marketing

End-to-end KOL/KOC sourcing, briefing and content management across TikTok, Xiaohongshu, Weibo and WeChat.

PR Events & Pop-ups

Grand openings, pop-up activations and launch events designed and produced on the ground.

Livestreaming & Celebrity

Celebrity-fronted livestream productions across dual-platform broadcasts, including AR and virtual-idol formats.

IP Collaboration

Brand × IP partnership campaigns, from concept through to retail activation.

Full-Channel Production

Offline production and full-channel marketing execution, from concept to delivery.

Case Studies

A selection of campaigns across our Overseas and Chinese market showcases.

VIVO — Global Campaign

VIVO

Multi-market

Global Campaign

Paid MediaKOL

Cross-market paid social and influencer content program.

OPPO — TikTok Campaign

OPPO

Malaysia

TikTok Campaign

Paid MediaKOL

TikTok-led paid media and KOL seeding campaign.

MIDEA — Regional Campaign

MIDEA

TH · MY · VN · ID · PH

Regional Campaign

Paid MediaCelebrity

Celebrity-fronted content shot and distributed across five SEA markets.

REDMI — Launch Campaign

REDMI

Thailand & Malaysia

Launch Campaign

Paid MediaKOL

Dual-market KOL seeding supporting a flagship device launch.

KIEHL’S — King Power Event

KIEHL’S

Thailand

King Power Event

Pop-upKOL

Integrated pop-up and KOL activation at King Power Bangkok duty-free.

MINISO × ONE PIECE — IP Collaboration

MINISO × ONE PIECE

Southeast Asia

IP Collaboration

IP CollabRetail

Global anime IP crossover brought to life through retail activation.

LELECHA — Content Program

LELECHA

China

Content Program

KOLData

49 posts, 51% breakout-content rate and 14.69M+ total impressions.

TIMS — Content Program

TIMS

China

Content Program

KOLData

49 posts, 51% breakout-content rate and 14.69M+ total impressions.

ARMANI — Multi-city Activation

ARMANI

SG · KR · HK · Milano

Multi-city Activation

Pop-upCelebrity

Four-city pop-up and celebrity activation program.

DISNEY — OOH Campaign

DISNEY

Thailand

OOH Campaign

OOH

Large-format outdoor media across key Bangkok sites.

DISNEY — OOH Campaign

DISNEY

Malaysia

OOH Campaign

OOH

City-wide outdoor placement for a theatrical release.

VALENTINO — Fragrance Event

VALENTINO

China

Fragrance Event

Full-scale EventCelebrity

1 celebrity livestream, 30+ KOL posts and 100+ KOC seeding on Xiaohongshu.

VALENTINO — Grand Opening

VALENTINO

China

Grand Opening

Full-scale EventMedia

60+ KOL and 190+ KOC activated across Xiaohongshu, Weibo, Bilibili and WeChat.

LULULEMON — FTW

LULULEMON

China

FTW

Paid MediaKOL

KOL content program supporting a footwear category launch.

LULULEMON — Menswear

LULULEMON

China

Menswear

Paid MediaKOL

KOL seeding supporting a menswear category push.

GIVENCHY — Seeding Campaign

GIVENCHY

China

Seeding Campaign

KOLSeeding

24 KOLs seeded — 10.5M+ impressions, 1.4M+ reads.

FRESH — Pop-up Event

FRESH

China

Pop-up Event

Full-scale EventMedia

20+ KOL posts and 15 media placements alongside dual-platform livestreaming.

FRESH — Gifting Launch

FRESH

China

Gifting Launch

KOLSeeding

Multi-KOL seeding campaign for a festive gifting launch.

GUERLAIN — Fragrance

GUERLAIN

China

Fragrance

KOLSeeding

12 KOLs seeded — 490K+ impressions, 65K+ reads.

32+ Campaigns on File

Want to see the rest of the portfolio?

This is a short selection. Get in touch and we’ll walk you through the full case study library, matched to your market and category.

Contact Us
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Let’s build your next campaign.

Tell us about your brand, market and timeline — we’ll get back to you within one business day.

Phone / WhatsApp
+86 188 0162 3272
WeChat
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